# Nic Davidson

> Nic Davidson is a Melbourne-based serial entrepreneur and technologist. He is Partner and Chief Digital Officer at Bloomeffects, Head of Technology at STRONG Pilates, and Director and Founder of The Bushy Creative.

Nic sits on the leadership teams of all three businesses, playing a key role in strategic growth, digital transformation and operational scalability. His pathway: an international athletics career, then Commerce/Law, then business. He has built and scaled multiple ventures, taking five start-ups to 7-8 figure+ revenue, with multiple exits including award-winning, viral sensations Matcha Maiden and Matcha Mylkbar. He has been consulting since 2008.

## Current roles

- [Bloomeffects](https://bloomeffects.com): Partner and Chief Digital Officer, since 2019. Multi award winning tulip-derived clean beauty company, now stocked in over 1,500 Ulta Beauty stores across the USA. Nic drives the brand's global digital presence and growth in the beauty industry.
- [STRONG Pilates](https://strongpilates.co): Head of Technology, since 2019. Multi award winning, innovative boutique fitness franchise with 130+ studios across 14+ countries. Nic leads the brand's digital and physical technology strategy.
- [The Bushy Creative](https://bushy.com.au): Director and Founder. Digital agency founded in Melbourne in 2008, delivering development, UI/UX, automation and marketing solutions for SMEs, multinationals and government entities.

## Past ventures

- Matcha Maiden: Co-founder, exited 2020. One of the world's largest matcha companies.
- Matcha Mylkbar: Co-founder, exited 2022. Viral, award winning plant-based cafe.
- Two further exits are not named publicly: a viral social media app (co-founder; concept, design and exit, circa 2014) and a B2B machine learning prescriptive analytics platform (co-founder).

## Recognition

- His work has been featured in The New York Times, Mashable, Business Insider, GQ, Men's Fitness, Elle and Vogue.
- In 2019 he co-founded Relief Run, which raised and donated $1.2M+ for the Red Cross during the Australian bushfires.

## Beyond business

Accomplished photographer, keen adventurer and dad, passionate about impact-driven initiatives.

## Contact

- [Business enquiries](https://nicdavidson.com.au/#contact): contact form on nicdavidson.com.au
- Social media enquiries: genevieve@daymgmt.com.au
- [LinkedIn](https://www.linkedin.com/in/nicdavidson/)
- [Instagram](https://www.instagram.com/niccyboy/)

## Optional

- [Player profile](https://nicdavidson.com.au/#summary): full bio, current roles, achievements and press
- [High scores](https://nicdavidson.com.au/#scores): key numbers